What we do

Here at The Index Project, we're all about design and innovation for a better future, what we call Design to Improve Life.

Design to improve life is about solving real-world problems; simple and complex, systemic and emerging — a mission that’s essential to achieving the United Nation’s Sustainable Development Goals, and building a sustainable and equitable future.

We achieve this mission through three strategic pillars: award, teach and invest.

We award the best cases of design to improve life through our international biennale, The Index Award — often referred to as the ‘Nobel Prize of Design’. By platforming the world’s most impactful and iconic designs, we celebrate diversity, inspire hope and act as a catalyst for groundbreaking innovation.

We teach design to improve life to empower companies and institutions with the knowledge and tools for sustainable innovation. Our education methodology has engaged more than 5,000 educators and 10,000 students, globally. We continue to grow this impact within communities through our partnerships with businesses, academia and nonprofit sectors.

We invest in ground-breaking designs to help them scale and deliver genuine and lasting impact. To date, the Design to Improve Life Funds (I & II) have directly invested in 18 purpose-driven companies from all over the world. With each award cycle, a new fund is established to ensure more companies, showcased through The Index Award, reach their full potential.

Why design?

Design helps us, as humans, understand, engage with and shape the world around us. To date, it has birthed some of our most impactful products, services, symbols and movements, from prosthetics that complete the human body to the pride flag, a celebration of freedom and diversity.

We've seen rockets take us to the moon, virtual telephones enable worldwide connectivity, and drones bring hope rather than destruction. The Tesla Roadster took electric vehicles mainstream, borderless currency Bitcoin burst the banking world wide-open, and the Apple iPhone became a permanent fixture in the palms of more than a billion people.

These advancements have given new meaning to the word 'disruption' — nudging, tripping and even derailing industries to offer alternative and better ways of living.

But design isn't just about aiding technological progress; it's a tool for the people. As creative problem solving combined with a human-centred mindset, design thinking is the go-to practice for innovation and transformation. And time has shown these techniques lead to better solutions, from simplifying complex business processes to designing products for the harshest and most remote locations on Earth. 

Design thinking empowers, giving those who aren't trained as designers the creative tools to actively shape an equitable and sustainable future worth living in. As we know, design is far too important to be left just to the designers.

The Index Project is a call to action. Are you in?


Our patron
The Index Project is proudly under the patronage of HRH Crown Princess Mary of Denmark.
Mary Elizabeth, Her Royal Highness Crown Princess, Crown Princess of Denmark, Countess of Monpezat. The Crown Princess is the patron of a great many national organisations, institutions, and foundations and is an honorary member of various associations and societies.

Appointed to the Board - August 2020.


Kjersti Lund is European Managing Director and part of the global leadership team at the strategic design company Designit. She’s has been part of leading the company through the acquisition by the Indian tech giant Wipro Limited in 2015, and since then grown Designit from nine to 18 offices around the world. Kjersti is responsible for driving Designit’s strategic direction globally and hold the PnL responsibility for Designit Europe. In addition to this, Kjersti is on the board of numerous organisations, including KIB Executive and Boards and Belong Agency.

With an educational background in Human Resource Management and International Business, Kjersti has always been passionate about empowering and motivating people to step up and unleash their full potential and, through people, ensure that organizations can deliver on their strategic direction. Throughout her career, Kjersti has been working at the intersection of strategy and organisational transformation, and been involved in several mergers and acquisitions.

Skills: Design leadership, global expansion, strategy and organisational transformation.

Positions: Board Member Designit, Nørrebro Bryghus, Dorte Mandrup and Baldersbrønde Bryggeri.

Kjersti Lund
Chair of the Board

Appointed to the Board - January 2021.


Navid Samandari is a seasoned tech entrepreneur and angel investor. Initially a programmer, he transitioned into strategy and business development and has spent the past two decades building companies, including eight years in management consulting building a boutique consulting firm from scratch up until its acquisition by Bain & Co in early 2020. His focus has been on utilising emerging technologies, innovative business models and strategic design practices to build tech startups as an entrepreneur as well as consultant for some of the leading corporates in Scandinavia, enabling them to expand their core business with new digital ventures.

Today Navid is working as Executive Chairman at Seaborg Technologies where he is also a co-founder, bringing to market a fundamentally new type of nuclear reactor.

Navid is also an avid startup advisor, being a mentor in startups accelerators and The Danish Technical University, as well as investing in deep tech and impact startups at the early seed stage.

Skills: Startups and angel investments as well as strategy, digital innovation and digital transformation, both within startups as well as corporates

Positions: Executive Chairman at Seaborg Technologies. Chairman at Hyme.

Investor in Design to Improve Life FUND I K/S and investor in Seaborg Technologies

Navid Samandari
Vice-Chair of the Board

Appointed to the Board - August 2020.


Matias is a Partner in the Copenhagen office of Boston Consulting Group, leading complex transformation in a variety of industries, Nordic lead for social impact sector build in BCG, and core member of BCG TURN. He's a global expert on Societal Impact, Sustainability, Food Waste & Loss, Diversity & Inclusion and integration. Member of BCG’s Social Impact global practice, and expert in supply chain operations (efficiency programs, digitizing the core, i4.0), People & Organization, and Strategy across industries.

Matias has coauthored on a number of topics, from transformation to global food loss and waste, to the role of companies in total societal impact, to gender diversity, including a book written with top executives in Denmark. He has experience from work in South America, Africa and Asia, and has participated in exclusive BCG year-long programs: The Ambassador program in 2015 (Chile), and the Social Impact Immersion program in 2012 (in Mozambique, London and Rome working with UN’s WFP and Save the Children International).

Skills: Expert in business transformation

Positions: Managing Director at Accenture, Volunteer Board Member of innoaid.org

Matias Pollmann-Larsen
Board Member

Contact us
CVR (VAT) number: 41627247
Merkur Cooperative Bank
Reg. no: 8401, Acc. no: 1168485
IBAN: DK0784010001168485
We are 501(c)(3) registered