Circos is an online shop with a rental subscription service for children’s and maternity wear, founded with the mission to increase the use and prolong the life of garments that are typically used for only a short time. Circos members get access to a curated range of high-quality clothing for pregnancy and little ones, from new-born to the age of four.The service offers items from brands such as Adidas and Patagonia, delivered directly at home for a monthly piece-by-piece rental fee. Renting instead of buying allows Circos members to share the products’ footprint and saves time, money, and space as the wardrobe can grow along with the family. Between 8 and 10 families will share and enjoy the same piece of clothing, and once the product wears out, the material is repurposed to make new products.Circos is available in 19 countries across Europe.