FreshRealm, a technology start-up with a mission to make fresh food a possibility for all, wanted to create an accessible platform to connect consumers with fresh food producers and reduce the waste involved in the system. Through user shadowing and interviews with key ecosystem players the research team formulated critical needs insights and challenges needed for both economic and consumer benefits. The FreshRealm Vessel is the first reusable packaging of its kind. It is designed specifically to be sanitized and re-shipped many times. Not only are our containers 100% recyclable—they’re also designed to carry the exact portions of food you need for your meal. So neither food nor materials are wasted.