Evian (re)new is a connected in-home natural mineral water appliance featuring a unique design that significantly reduces plastic packaging. The introduction of this sleek in-home natural mineral water appliance is the latest move from evian® in its journey to become a circular brand by 2025 and will build on the brand's ambition to be carbon neutral by 2020. The team from Evian worked closely with innovation agency Possible Future in France to create this new, more responsible way of consuming mineral water. The collapsible 5L ‘bubble’ surrounding the water incorporates new generation design thinking leveraging the physics of materials: the thin and light ‘bubble’ is 100% recyclable and made of a 100% recycled plastic (rPET) skin that contracts when the water is consumed, taking on a new shape after each use. It uses -66% less plastic than a 1.5L evian® bottle*.