The traffic safety campaign "Friends on the Road" is aimed at children in the 1st and 2nd class. The campaign is an initiative of the Norwegian Truck Owners Federation and implemented by members around the country. Through the campaign, children will come into direct contact with the big trucks and their drivers. The goal is to teach kids more about how to deal with large trucks in traffic. Teaching takes place in two parts. The first part takes place in the classroom and the second part takes place outside in the schoolyard. Friends on the road started in September 2016 with the slogan "Stop, watch & wave".