We live in the world we buy into Every day, we buy products that impact our planet. Opaque supply chains are devastating environments and compromising the wellbeing of people, animals and communities. Each product and business is different, but rarely do we have the information we need to make positive choices about what to buy. Provenance is a digital platform that empowers brands to take steps toward greater transparency. With our software, businesses can easily gather and present information and stories about products and their supply chains, including verified data to support them. By connecting this information to things - in store, on pack and online, we can all discover the origin, journey and impact of our products.