I was wandering the other day about packaging design, and the ridiculous amount of plastics/materials being used. The designer in me almost immediately went searching for an alternative design. The “no design” won. But how do you enter a design competition with “no design”? ;-) It’s just this virtual message made out of light, energy. Hence the case I’m trying to make as a designer, as an artist, to add reduction to the menu, to go towards virtualization instead of designing physical objects.