URSOR isa web browser made for children from ages 4 to 12. All of the links accessible via URSOR are curated and vetted by the company’s team. Kids can easily save, link, and explore content and view their search history in a way that helps reveal their intentions and interests. The app also gives parents access to tools such as screen time management and a dashboard that lets them see what their children are searching and clicking on. Parents also have the ability to block other apps while their child is using URSOR. To avoid any type of advertisement and sponsorship, the URSOR operates on a subscription model and it collact absolutely no data from its customers. This means that kids can browse safe from the distractions of ads, click-bait, and targeted content.

According to the UK government, more than 80 per cent of children aged 12-15?have had potentially harmful experiences online. While governments are working on laws to help reduce this harm, startup URSOR is tackling the problem with a browser.

The browser helps parents to make internet using safer as it contains no social media, no auto-play YouTube, and no “mindless and passive attention-killing content”.? It also helps children to use the internet more consciously and to be exposed only to content that is appropriate for their age and mental development.