Willicroft makes planet-proof, plant-based alternatives that are just as tasty. Inspired by Brad Vanstone, the founders' dairy farming roots, they combine age-old techniques with high-quality plant-based ingredients, creating alternatives that are as good for people as they are for Mother Nature.

According to Founder Brad Vanstone, "our new bean-based range produces up to 5 times less CO2 than the dairy alternatives it’s replacing. We need holistic solutions to tackle major changes in our food system – having recently secured B Corp status, we believe we’re on track to address these problems at their root cause.” According to EU-Startuos, foodtech is big in Europe and the plant-based revolution is undoubtedly here to stay, shaping Europe’s culinary future. Willicroft stands out because of its roots in the culture and practice of dairy farming. It's offering a sustainable transition for consumers and producers alike.

Willicroft’s values are at the foundation of every decision, process and partnership we undertake. These are Earth-first, making alternative cheese for cheese lovers, total transparency, forever learning and being farmers at heart. Furthermore, they're working to become the world’s first net-positive plant-based cheese company. In May 2022, Willicroft received €2 million of fresh funding.