Degree Inclusive is the world's first inclusive deodorant, created with people with upper body and blind disabilities and in conjunction with a fully inclusive team of design experts from Wunderman Thompson and SOUR, including occupational therapists, engineers, consultants and people with disabilities. of all the world.

15% of the population lives with a disability. However, many products and experiences are still not designed and developed with this community in mind. In the beauty and personal care category, there is still no deodorant that is inclusive and accessible to people with upper body disabilities or the blind.

The campaign received +2 billion media impressions and 72k organic impressions in a week.