The company focuses on all-electric conversion kits for fleet vehicles such as light trucks, public transport and buses, as well as electric motorcycles and energy systems. These focus areas have been chosen to maximize impact, as these vehicles are some of the highest CO2 emitting vehicles on the market and are largely an untapped opportunity. Therefore creating the standard for electric mobility in Africa.

Roam was founded as a research project at one of Sweden's top technical universities with a mission to implement electric mobility in emerging markets. This meant rethinking how the technology would be implemented and how it should be provided. Kenya was chosen as the location for the headquarters as it is the fastest growing nation in sub-saharan Africa. Kenya also has a growing amount of used vehicle imports, which means electric conversions really make sense, replacing expended combustion engines with electric systems, leveraging the existing chassis and implementing proven technology creates a cost effective second life for buses, trucks and fleet vehicles.

With multiple vehicles in different segments launched, Roam has proven and validated the vehicles in one of the harshest terrains in the world. Showing that electric deployment in emerging markets not only works better, but makes financial sense. Not only saving customers immense amounts of fuel but also reducing CO2 emission from an accelerating global climate change.