Post Carbon Fashion
Garments that have photosynthetic or pollution-filtering properties
There is no fashion company that is tapping into — positive environmental contribution that actually nurtures the ecosystem instead of against it. Instead of taking a passive reductionism or down/re/upcycling approach, Regenerative Sustainability Activism advocates proactive engagement from an industrial entry point. Essentially, it is about making sustainability as easy and accessible as daily conveniences like putting on clothes and commuting. One great example is to design garments that have photosynthetic or pollution-filtering properties. This will allow the fashion industry to have an output for carbon negativity (climate positivity) rather than reducing or offsetting the footprint. With this concept in mind, we embarked on the research of developing the Post Carbon Fashion coating. While post carbon refers to post carbon emission, photosynthesis activity which absorbs carbon dioxide becomes the obvious starting point.