This International Women’s Day (8th March), we’re taking on inequality in the home with the launch of a free digital game, FiftyFifty on Instagram Stories. Developed in collaboration with relationship expert Jennie Miller, FiftyFifty takes couples, housemates, friends and co-workers on a journey to explore the roles and dynamics in our homes in a positive way. The division of household chores can be challenging at the best of times, but the situation has been exacerbated further by the addition of home working and schooling during the COVID-19 pandemic. Did you know that women are doing up to three times more unpaid care and domestic work than men? *FiftyFifty provides a pause button to help us all, regardless of gender, revaluate and re-set our home life through open and honest conversation; helping to resolve any imbalances. To launch the game and inspire as many people as possible to play, IKEA has partnered with Swedish singer, and activist for gender equality, Zara Larsson.