Marimekko and the Finnish fiber technology company Spinnova presented the first ever printed clothes made of Spinnova's wood-based fiber containing no harmful chemicals in February 2020. The denim-like jacket and bag sporting the monochromatic Unikko print as well as the striped jersey shirt, all in strong primary colors of blue and red, comprise the timeless design elements of Marimekko. Playing with these classics, Marimekko’s ready-to-wear designer Riikka Buri gave the demo products a modern twist with oversized proportions and fresh color combinations. Both the woven and the jersey fabric used in these products were made of the Spinnova fiber (combined with cotton and/or lyocell). The outfits were designed, printed and manufactured by Marimekko at the Marimekko House in Helsinki, Finland. As part of its ambitious sustainability agenda, one of the key objectives of Marimekko is to continuously increase the share of sustainable cotton and other more sustainable materials in its pro