The Safe Face Pledge is an opportunity for organizations to make public commitments towards mitigating the abuse of facial analysis technology. This historic pledge prohibits lethal use of the technology, lawless police use, and requires transparency in any government use. Among the most concerning uses of facial analysis technology involve the bolstering of mass surveillance, the weaponization of AI, and harmful discrimination in law enforcement contexts. The Safe Face Pledge provides actionable measurable steps organizations can take to follow AI ethics principles by making commitments to: Show Value for Human Life, Dignity, and Rights, Address Harmful Bias, Facilitate, Transparency and Embed Commitments into Business Practices.