AÑO
2019
CATEGORÍA
Comunidad
OBJETIVOS
Producción y consumo responsables
PAL. CLAVE
biomaterials , textiles, footwear
PAÍS
United States of America
CRÉDITOS
Allbirds
LINK
https://www.allbirds.com/pages/our-materials-sugar
SweetFoam
a new material made from parts of sugarcane that would otherwise be discarded
Allbirds launched SweetFoam earlier this year in a line of flip-flops; it plans to start using the material across its entire product line soon—including its popular wool sneakers, which have sold more than 1 million pairs since their 2016 debut. And in an effort to encourage its competitors to follow suit, the San Francisco–based company has made the technical know-how behind SweetFoam “available to anyone who wants it, without question,” says co-founder Joey Zwillinger.