Unique Identity of the Area In the design proposal, sense of place is established through an overarching interiority created by light. The consistent design provides strong sense of identity across the area. Highlights and points of interest are created by variants of the same family, guiding people to discover each of the differences. Characters are given to individual junctions, corners and lanes, while still be within a unifying identity. Faithful to the Celebration In today’s mass consumption of information, occasions for physical encounter become ever more valuable, and Christmas as a tradition to celebrate the advent of Christ remains the most important amongst. At this time when people come together, the design proposes to recreate a huge cathedral covering the area in elements of light, bringing all people arriving under the same roof, serving as a graceful reminder of the nature of the Christian festival.