Low self-esteem, stress, fear, insomnia, and unhealthy habits sometimes hold us back from enjoying life to the fullest. The HelloMind app brings well-established hypnotherapeutic practices into the pockets of every individual and gives them an easy, viable way to help themselves by eliminating these negative patterns. Hypnosis is often dismissed as a party trick, and not taken seriously as an alternative method for mental problem solving. One of our challenges in this project was to confront and change that bias. This was achieved using design thinking principles to guide the process, combined with both user-driven storytelling and a crisp and simple visual language. A friendly user experience, based on a minimal interface using mainly typographic language helped the users focus on their specific need.