AWARD YEAR
2015
CATEGORY
Community
GOALS
Gender Equality
KEYWORDS
communities, empower, creative
COUNTRY
Mexico
DESIGNED BY
With Mexican roots and after spending part of her life in Houston, Laura Mareli has worked as an independent designer and in advertising agencies, with important clients like P&G. In addition, she has experience in the management of events and social projects. In 2013, she took on her first challenge as entrepreneur, by founding Kiiwik, a community interested in empowering Mexican craftsmen. A year later, in Madrid, she continued her passion for social ventures with WE'LL. www.lauramareli.com
WEBSITE
http://www.willmakeitreal.com
WE'LL (make it real)
WE'LL is leading the creative community to revitalize, transform and evolve communities.
WE'LL will get creatives together through workshops in different cities. STEP ONE: work in one major local problem. STEP TWO: invite organizations and companies related to that problem. STEP THREE: work with creatives from different backgrounds to find new and more creative solutions. STEP FOUR: companies and organizations choose one of the solutions to make it real. This way, we will be connecting companies, organizations and citizens to work together and build a better community.
The key factor here is to make it real, we will take one of the solutions and put it into practice. WE'LL tries to connect problems and social needs with creatives with a social conscience. In this generation, creativity will be the key to changing lives, improving societies and transforming the world. The definitive future of this project will be to build a global community of creatives who work in collaboration with organizations and companies to create a more desirable future.
