Consumers can purchase a bottle that eventually ends up in a closed system rotation. They can choose to clean the bottles themselves before getting a new pour, or they can return it at their partnering Pour retailer and receive a clean one in exchange. With an interactive method of obtaining makeup, the consumer can develop a closer connection with their product and the retail brand. Taking note of experiences such as Build-A-Bear, I wanted to instill a similar feeling of connection into the Pour system. After discovering that the technology used for the Sephora + Pantone Color IQ was being implemented by cosmetic brands independently, I thought it would be perfect to incorporate into the Pour System. Typically there is a store representative that administers the color matching with these tools, however, it is simple enough for a consumer to use with a brief prompt. This system is made for cosmetic companies that have their own designated stores, makeup counters, or even pop-ups.

As the beauty industry continues to grow exponentially, most companies are more or less marketing the same products. What separates each company is its unique packaging. Nevertheless, with more and more packaging comes a point of excess waste of single-use plastic. FINDINGS Some problems I discovered: - It is common for consumers to not know what to do with product packaging when they finish the product - Bleach was being poured on returned/trashed/damaged cosmetics to deter people from dumpster diving - Flashy packaging with glitters and dyes are usually non-recyclable - Companies are judged very harshly if they do not have a diverse and inclusive shade range

I think there may be an opportunity to eliminate the secondary packaging completely. In this instance the customer would pay a one-time fee for using the service/bottle and then still pay the assigned amount each time they fill. Another consideration I had with the Pour system was applying it to other products such as skin care, concealer, and other viscous cosmetic products. With many products being made similarly, the main few differences would include base formulas and containers.