Groud seeks to support and educate young people before, during, and after the financial independence process. Its purpose is to teach how to carry out good practices, help to reach financial goals, manage budgets and prepare for the future, through a tool that adapts to different needs.

In Mexico, 85% of young people return to their parent's homes after a few months of becoming independent, due to bad practices derived from an inadequate or non-existent financial education.

The platform provides accompaniment and advice through a customized financial plan for the users to follow, rewards will be given when they succeed in this path.