Because we live in a fossil-fueled society, everything we buy requires energy to produce - and has a carbon footprint. Taking ownership of our emissions - as countries, companies, and yes, even as people - empowers us to become part of the climate solution. Joro’s Carbonizer combines datasets on the carbon intensity of production, transportation, and end-of-life use of over 300 unique spending categories with localized information about you and your lifestyle. It is then possible to see our top carbon drivers and our monthly footprint to reduce and offset effectively.

Joro's mission stands with people that want to decarbonize the economy. With this app, it is possible to understand where emissions come from and learn the impact of one's spending. With guides and inspiration to prioritize meaningful actions, it is possible to take high-impact actions. Additionally, Joro differs from other carbon trackers because of its evaluation criteria by providing curated and better offset projects on the market.

Joro commits to putting things in perspective when helping to make impactful choices. Cultivating diversity because it makes the cause better: none of us alone has all the answers. So together, Joro is creating a solution as big as the problem we all face. Helping to find the paths to stay motivated and grow our impact, showing the footprint and how your savings multiply with the community. Joro emphasizes the levers for impact within their control and provides paths to learn about the things we can't change.