Lack of sleep for new parents is an everyday norm and yet it is a serious issue. It is more than a burden, it can quickly become a health problem for both parents and the baby. Postpartum depression, child abuse, car accidents and spousal disputes are the very real consequences of babies keeping us up at night. The standardized methodology to soothe crying babies is the 5 S’s, a method developed by world-famous pediatrician Dr. Harvey Karp. For five years, fuseproject worked with Dr. Karp to develop a robotic bassinet that reacts to your baby’s cries and movements to replicate the 5 S’s, exactly the way Dr. Karp would himself. The result is SNOO – the world’s safest baby bed, and the first major innovation in infant beds in over 1,000 years. SNOO doesn't replace the parent, but rather, it mimics the environment of the womb to help the baby sleep if it needs it. If the baby won't sleep after 3 minutes, it automatically shuts off and alerts the parents.