AWARD YEAR
2021
CATEGORY
Body
GOALS
Responsible Consumption & Production
KEYWORDS
recycling, Plastic, Umbrella
COUNTRY
Japan
DESIGNED BY
Plasticity
WEBSITE
https://plasticity.co.jp/
Plasticity - discarded umbrella to bags
Plasticity is helping to turn a commonly wasted material into new vinyl bags.
As useful as vinyl umbrellas are for offering protection from the rain, they tend to be inexpensive and easily broken, meaning that they quickly become useless—but a new brand called Plasticity is helping to turn a commonly wasted material into new vinyl bags. Plasticity disassembles old umbrellas, cleans them and folds them in a way that creates a material that resembles frosted glass. once stitched together, the bags take on an even more unique appearance that reminds of droplets of rain collecting on a window.
Plasticity offers a range of bag styles and sizes, including the tiny pochette and tote bag sizes for carrying a few more daily essentials in a creative way.