AWARD YEAR
2021
CATEGORY
Community
GOALS
Responsible Consumption & Production, Climate Action, Life Below Water, Life On Land
KEYWORDS
sustainable fashion , sustainable materials, Zero pollution, plastic free
COUNTRY
Croatia
DESIGNED BY
Hrvoje Boljar/Miret
WEBSITE
https://www.miret.co
MIRET 97% ecological sneakers
With each pair of MIRET sneakers we are substituting around 1 kg of non-sustainable materials.
We are MIRET and we have combined the strongest natural fibres to craft sneakers which are kind to your feet as much as they are kind to nature. Not only can they substitute synthetic materials, but in many ways they are far better than plastic. We are using 9 amazing plants: hemp, kenaf, linen, cork tree, wood, corn, jute, eucalyptus, rubber tree and New Zealand wool to craft our 97% ecological MIRET sneakers. We are industry insiders who have used our manufacturing expertise to redesigned sneakers from the bottom up, making them compatible with nature. MIRET aims to reduce the negative eco-impact of the footwear industry by showing that there is an alternative. For every sneaker sold, we are substituting around 1 kg of non-sustainable materials. We want to show that changing the paradigm in shoe production can result in substitution of 1,2 million tonnes of unsustainable footwear waste yearly in the EU alone.