The Social Media Analysis Toolkit (SMAT) was designed to help facilitate activists, journalists, researchers, and other social good organizations to analyze and visualize larger trends on a variety of platforms. We provide easy to use tools that help you tell a story about something happening at a large scale online. The tools are designed to be quick and simple so that users can quickly respond to things like disinformation and hate as they occur, while also having the tools be rigorous enough to have applications in scholarly research. All our tools are open source, so you can see our work and modify it for your own needs.