AWARD YEAR
2015
CATEGORY
Community
GOALS
Life On Land
KEYWORDS
organic, farming, Gut feeling
COUNTRY
Sweden
DESIGNED BY
Marie Johansson
WEBSITE
http://mariejohansson.com/thesis.html
Foretell - Bringing gut feeling to farmers
Bringing gut feeling to farmers by connecting, overlaying and analyzing new and old data.
Older farmers are retiring and selling their farms. Young adults wants to become farmers but has no background in it. In the meanwhile, consumers are requesting more and more organically grown groceries. The change of generations has led to a loss of knowledge - they lack the gut feeling! To be able to have a modern organic, sustainable and profitable production, a tool that seamlessly creates future expert farmers is required.
Foretell connects the available data and displays it where it’s needed and when it’s suitable. It’s designed with - and for - farmers. No long hours of planning are needed any longer. Everything is done on-the-go and adapted to the workflow of farmers. For better control of plants, a new precision tool has been created - the Foretell camera. A near-infrared camera detects areas of crop failure and the area can be treated with high precision. Foretell have control the economy as well as all the pieces during the different seasons - saving money and nature.