POOL was created with a focus on changing the structure within the clothing industry and producing better while also being openminded in regards to new ways of distributing products. The mission of POOL is to eliminate waste in the fashion industry and making clothing for people to wear. POOL believes that ownership is the source of fashion's huge waste problem, and that people buy pieces to own them, when they really just want to wear them. POOL believes that if we move to a post-ownership system, where we pay to wear pieces and not to own them, then we can minimize waste.