Pawprint is your eco-companion; enabling you to measure, understand and reduce your carbon footprint. We have developed the Pawprint App. The technology uses behavioural science and gamification techniques combined with Pawprint's personal carbon footprint calculator and channels these elements into a meaningful lifestyle modelling platform that creates personalised tips and challenges. We want to accelerate and support the users transition to a low-carbon lifestyle in a fun, engaging and sociable way. We will provide easy to digest tips and challenges for measuring and motivating continuous improvement in an individual's footprint.