Ethical creative agency Nice and Serious has developed an online platform that directs Londoners to their closest zero-waste shops and offers tips on how to reduce your reliance on plastics. Useless is described by its creators as "London's first digital directory that is dedicated exclusively to showcasing the capital's zero-waste shops". The website features an interactive map to help users find local shops that sell produce without disposable packaging, and offer refills for items such as toiletries and household cleaning liquids.