Asphalt Art Initiative responds to the growing number of cities around the world embracing art as an effective and relatively low-cost strategy to activate their streets. While cities incorporate art into public spaces in a variety of ways, the focus of this initiative is what we’re calling asphalt art: visual interventions on roadways (intersections and crosswalks), pedestrian spaces (plazas and sidewalks), and vertical infrastructure (utility boxes, traffic barriers and underpasses). The Asphalt Art Initiative grant program is supporting pilot projects in 16 small and medium-sized U.S. cities to demonstrate the impact of asphalt art projects and encourage cities to develop their own processes for implementing these low-cost activations effectively. "When developing the design for a street mural, consider yourself as the user.What is the user experience from someone biking, walking, driving through the project? Is the design legible? Is it effective?"