AWARD YEAR
2021
CATEGORY
Home
GOALS
Good Health & Well-being
KEYWORDS
kit homes, stress management, physical activities, home devices
COUNTRY
Australia
DESIGNED BY
IKEA Australia
WEBSITE
https://www.fastcompany.com/90528297/ikea-hires-a-dog-for-its-latest-collection-hes-the-ulti-mutt-designer
Mindsets
Free, stress-reducing activity kits designed by a dog
Stressed out? The Australian outpost of Ikea has created a limited-edition collection, called “Mindsets,” that’s designed to take your mind off the extraordinary pressures of the day. The activity kits are free to the public, but only 1,885 were made, so they were distributed on a first come, first served basis by signing up online. Oh, and one was created by a dog.
The brand partnered with five local artists and designers to create kits that take about 15 minutes to assemble and come in flat packs. And to round out the experience, each collaborator created a Spotify Playlist that can be played while doing the activity.
While the series is designed to address a serious problem, the activities themselves are delightfully quirky. Mr. Chuck, a mini Dachshund based in Adelaide and an Instagram celebrity, “designed” a simple puzzle in the shape of a paw print, which is meant to give dogs and their owners an opportunity to bond by putting the pieces in their correct spots.