Horizon FCB Dubai created the campaign ‘Waste Can Mask Our Future’. Working in lockdown the agency produced every asset from portraits to hero films, right from ideation to launch remotely from the team’s homes across the Middle East and beyond. “This was an exciting creative opportunity, to spark a conversation and create awareness on social media about this important and overlooked issue.” Horizon FCB Dubai, General Manager – Reham Mufleh This campaign aims to raise awareness about the environmental impact of these disposable masks, “Never Finished, we will keep pushing boundaries and in this case we feel it’s crucial for the world to become aware of the impact disposable masks are making on our environment, while staying safe and getting the best possible protection.” President of Horizon Holdings – Mazen Jawad