Project Earth marks a new chapter in Selfridges’ history – the start of a challenging yet essential journey to completely change the way we shop and put sustainability at the heart of everything we do. We want to reinvent retail. With the launch of Project Earth, we invite you to explore the experiments, innovations and conversations that will enable us – together – to do just that. We’re going to work together with our brand partners to address the materials used in products – so you can shop more sustainably. We’re launching myriad new ways of shopping, including resale, rental, refill and repair – so you can shop more sustainably. We’re engaging with you, our community, and our teams and partners to discuss, debate and inspire positive change – so you can shop more sustainably now and in the future.