AWARD YEAR
2021
CATEGORY
Community
GOALS
Responsible Consumption & Production, Life Below Water
KEYWORDS
Plastic, microplastic, movements, sustainable living
COUNTRY
United States of America
DESIGNED BY
Full Circle, Tal Chitayat & Heather Kauf
WEBSITE
https://startwithasponge.com/
#StartWithASponge
Movement asking people to start with a sponge when it comes to making better choices
"In the U.S. alone, roughly 400 million sponges are tossed away every year, the majority of which are plastic — these take centuries to break down and are often treated with antimicrobial chemicals that leach into our water, soil, and bodies. It’s time to do something — and thus #StartWithASponge was formed. We are trying to get people to pledge to change even their smallest choices to make a massive difference to our planet — and by pledging to swap out a plastic sponge with a natural cellulose one, they can do just that. More than 38K people have already taken our pledge, saving an estimated 4.1 million plastic sponges from entering landfills." - Tal Chitayat