AWARD YEAR
2021
CATEGORY
Play & Learning
GOALS
Good Health & Well-being, Reduced Inequality, Trust, Tolerance & Empathy
KEYWORDS
inclusive, DIVERSITY
COUNTRY
United States of America
DESIGNED BY
Johnson & Johnson
WEBSITE
https://www.instagram.com/p/CBQdOqOBBve/
Band-Aid inclusive range
Bandages to "embrace the beauty of diverse skin"
Band-Aid is launching a range of bandages in light and dark shades of black and brown to make its products more racially inclusive.
The company announced the new products on its Instagram with an image that shows adhesive strips in five different colours including pale shades to darker hues.
Band-Aid, which is a part of Johnson & Johnson, created the bandages to show its commitment to promoting diversity and in support of those protesting for racial equality following the death of African America George Floyd in police custody in Minneapolis on Monday 25 May.