When we needed to switch our newborn to formula, my wife and I spent time investigating the options. The focus on brain nutrients made us stop and think. Are our older kids getting what they need? With the help of experts, we realized that while kids' brains are still growing fast, most are not getting enough of the right brain nutrients from their diets. We brought together pediatricians, neurologists and nutritionists and developed Brainiac. Real and delicious food to support brain health.