For years, low-income regions have had the image as a worthy destination for corporate donations and as non-viable commercial or unethical markets where companies strip the needy of their last cents. A growing number of companies no longer consider those in developing countries as helpless poor people, but as active consumers with needs, desires and significant collective purchasing power. The Market Creation Toolbox have been developed based on a need for a set of well-described activities that could support companies with practical guidelines on how to undertake market research in developing countries with a strong inclusion of target groups. The Market Creation Toolbox consist of 7 Business Model Dimension to help understanding the market, 15 Activities to help gaining insight on the group and 10 Cases on how different types of companies used the activities to develop their business models.