AWARD YEAR
2019
CATEGORY
Play & Learning
GOALS
Trust, Tolerance & Empathy
KEYWORDS
visual identity, communication campaign, LGBTQ
COUNTRY
United States of America
DESIGNED BY
Bruce Mau
WEBSITE
http://www.brucemaudesign.com/work/until-were-safe
Until We're Safe
shedding light on the long history of the LGBTQ2S+ community
#UntilWereSafe is an ongoing digital-forward campaign and social change platform that aims to shed light on the long history of violence targeted at the LGBTQ2S+ community. Initiated by Pride Toronto in honour of Pride Month 2018, #UntilWereSafe shares 24 true stories of brave community members who have faced interpersonal, opportunistic, or systemic hate crimes and violence. The stories, along with portraits of their authors, live across social media, digital, and out of home billboards to let others know they are not alone. Communities were encouraged to share their own experiences of violence using the hashtag #UntilWereSafe and show their solidarity by using a custom Facebook filter. #UntilWereSafe continues to raise awareness about violence in our neighbourhoods and communities on both a local and global scale. Visit untilweresafe.org