Now, in Cairo’s undergrounds stations, Kemet Radio is broadcasting short, educational radio programmes for travellers to listen to while they wait at the platform. It’s mission statement according to Ahmad Meshal, the executive officer of the radio service, is to use the metro public address system to spread culture among the passengers, developing passengers’ awareness of the country’s history and traditions. Up to five million people use the Cairo metro every day, making it an ideal platform for spreading messages. Each broadcast is short, not exceeding six minutes – the usual interval between trains. Programming includes listings highlighting Egypt’s folk arts, cinema, cuisine, mini-dramas and economic development. Editorial policy excludes divisive issues, choosing only topics that will unite the country’s diverse population. The radio service runs for 18 hours starting from 7 in the morning.