New Aging, the new book from Matthias Hollwich designed by Bruce Mau Design, is an eye-opening guide to the growing senior population, why it’s so important and how to design for it. Offering easy implementable steps that have a positive effect on our long-term future, driving the key message, “Live smarter now to live better forever.” New Aging explores topics of aging carefully researched by Hollwich through his position as visiting Professor at University of Pennsylvania and his architectural practice, Hollwich Kushner Architecture (HWKN).