"NUDE" should incorporate way more than just one shade. Period. That's why The Lip Bar has set out to continuously disrupt the status quo with our ever-evolving, multi-finish collection of 16 neutral hues inspired by YOU. When I started making lipstick in my kitchen, it was because I was fed up with linear beauty standards. I believe there Is beauty in everyone and all you beauties deserve representation. 6 years later, we’re here making waves, in Target and continuously pushing the envelope. When its super pigmented, super moisturizing and its organic?! Almost seems too good to be true. But it ain’t! Our gloss is 85% organic and 100% bomb! I am passionate about creating an inclusive narrative on what beauty is and reminding women that we don't have to settle for anything. So I do this not for the love of makeup, but for the love of women who are unapologetically themselves and the women working up the courage to be.