AWARD YEAR
2019
CATEGORY
Body
GOALS
Responsible Consumption & Production
KEYWORDS
Critical Design, food waste, responsible consumption
COUNTRY
United Kingdom
DESIGNED BY
Saki Maruyama and Daniel Coppen
WEBSITE
http://studioplayfool.com/projects/half-full
Half/Full
Using visual trickery to reduce food consumption
Visual trickery could be the key to reducing food consumption, according to Studio Playfool - which designed this range of mirrored tableware to make your plate look twice as full.Half/Full was designed by Saki Maruyama and Daniel Coppen, collectively known as Studio Playfool, who are students from London's Royal College of Art. Made up of a series of mirrored tableware, the project aims to "future proof appetites" in relation to the looming prospect of future food shortages.