The story: A couple of young, modern and aesthetically developed people, decided to give life to their vision and create a store that will make a difference. The visual depiction: Based on the style and culture of Amvra, we designed the logo and corporate identity, choosing pal shades. Basically, we used earthly tones, which blend harmoniously with each other to express the elements of romance and femininity that dominate the female gender. The geometric shapes combined with san serif minimal fonts, constitute a unique proposal based on the demands of the modern design. The gold color was attributed to the various applications, in order to highlight the elegant element, while overall, the color combinations naturally flow from the pallet that will be used in the store. The font chosen to accompany the label, is fresh, inspiring optimism and positive energy, framing the rest of the composition.