AWARD YEAR
2021
CATEGORY
Body
GOALS
Responsible Consumption & Production
KEYWORDS
Lipstick, refillable, Cosmetics, Hermes, France
COUNTRY
France
DESIGNED BY
Pierre Hardy
WEBSITE
https://www.hermes.com
Rouge Hermès
First refillable lipstick line by Hermès.
For the first time in its 183-year history, luxury brand Hermès has revealed the launch of a new beauty line, starting with a refillable lipstick. The line, called Rouge Hermès, pays homage to the brand’s perfume collection launched in 2000.
The range of lipsticks, inspired by an archive of 75,000 silk swatches and 900 leather shades, will have plastic-free packaging made from the same metals used for the brand’s handbag hardware. Its metal case can be used and re-used countless times, making way for sustainability in our beauty routines.
Crafted using natural ingredients, including beeswax and white mulberry extract, the colours of the collection will range from a deep purple to neutral rose, true reds and bright orange for a total of 24 different shades and two finishes – matte and satin.