A global solution to managing weather risk and crop health, delivering real-time, actionable insights from your field. The Princeton, N.J.-based startup uses sensors for the Internet of Things, or making everyday objects smart and connected, to collect data on a farm, measuring everything from air temperature to moisture on a micro level. The Arable Mark offers insight into crop status and microclimate to drive operational decisions. It helps calculated crop yields and quality that aid sales and logistics decisions, and it provides retailers with traceability and offers transparency into the production conditions valued by consumers.