AWARD YEAR
2017
CATEGORY
Work
GOALS
Good Health & Well-being
KEYWORDS
music service, neuroscience
COUNTRY
United States of America
DESIGNED BY
Will Henshall and John Vitale, Founders
WEBSITE
https://www.focusatwill.com
Focus@will
Focus@will is a new music service based on human neuroscience helping you maintain your productivity
Most people can only concentrate for a maximum of about 100 continuous minutes before needing to take a quick break to stretch, move about, maybe get a drink of water, and so on before they resume for another session. Focus@will is a new music service based on human neuroscience. It helps you focus, reduce distractions, maintain your productivity and retain information when working, studying, writing and reading. The scientifically tested technology behind focus@will has been shown to alter brain activity toward a state that is more conducive to productivity. The focus@will system makes it faster and easier for you to concentrate – it brings you a focused flow state and then keeps you there.
How does it work? Music has been used across cultures for millennia to put people’s minds in specific states: only recently have neuroscientists discovered that this effect is due to the broad impact of sound on neural circuitry across the brain – not just in the auditory cortex, but in all areas