UX for Good is the first event that pits user-experience (UX) designers against complex social problems. The centerpiece of UX for Good is the Annual Challenge, in which twelve of the world's greatest UX designers are paired with a leading nonprofit organization to create unprecedented impact. For this year's Annual Challenge, Aegis Trust is the center of focus, which established the Kigali Genocide Memorial on behalf of the Rwandan people in 2004. More than a museum or shrine, the memorial serves as the final resting place for 250,000 victims of the 1994 genocide. As part of the Annual Challenge, UX designers from across the globe will visit Kigali for several days of exploration, research and debate.