AWARD YEAR
2017
CATEGORY
Community
GOALS
Decent Work & Economic Growth
KEYWORDS
Farmer needs , design tool kit , mobile operations
COUNTRY
United States of America
DESIGNED BY
GSMA, Frog Design
WEBSITE
http://www.gsma.com/mobilefordevelopment/magri-design-toolkit
The mAgri Design Toolkit
User-centred design for mobile agriculture.
The mAgri Design Toolkit is an instructional guide to designing mobile agriculture services. Created by project managers and user experience designers at six pilot programs in Malawi, Sri Lanka, Bangladesh, Myanmar, Pakistan, and Ghana, the mAgri Design Toolkit aims to help other mobile operators and service providers launch a successful mobile agriculture tool. The manual is structured as a series of modules that walk readers through the process of building this kind of tool, and features instructions, tools, and stories.