AWARD YEAR
2017
CATEGORY
Community
GOALS
Partnerships for the Goals
KEYWORDS
sustainability, traveling, financing
COUNTRY
Denmark
DESIGNED BY
Christian Honore & Christian Møller-Holst, Goodwings
WEBSITE
https://www.goodwings.com
Goodwings
New partnership business model, designed to finance leading organisations work with the SDG's
Goodwings is a unique online hotel portal with more than 250.000 hotels worldwide. For every $2 we receive in commission for selling hotel rooms our customers get to contribute $1 to our partner organizations, whose work supports the United Nations’ Sustainable Development Goals for people, planet and prosperity. All partners are working actively in promoting Goodwings, and therefore Goodwings is running with zero marketing budget, which is quite disruptive in the online travel industry which traditionally have some of the highest marketing spends.
Goodwings founders wanted to combine their love for travel, with their passion for making a positive impact, and spend two years designing the new business model and the partnership structure.